Who is Pagurojeans?
Founded by Andrea María Scaparro, Ph. D., and Guillermo Hernández, Pagurojeans is an Italian startup those mission is to accelerate fashion industry to the circular economy. The first product is Pagurojeans. In 2017, how could make a movement to recover 1 second from the overshoot earth. We went to the books and discover that fashion industry is the second most polluting industry around the world mainly because we recycle only 1% of the textile waste and the production of raw material such a cotton and polyester are taking a lot of energy. So we took the most iconic symbol in fashion “the jeans” and made it again from worn clothes. So, the results, we avoid the pollution from worn clothes and on the other hand we limited the production of new raw materials such a cotton and polyester.